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Best SEO Strategies for Small Business

What is SEO?

The full form of SEO is “Search Engine Optimization.” In simple words, process of improving your site to increase its visibility when people search for products or services in Google, Bing, and other search engines. If your pages visibility is the higher in search results, as a result you will get more customers to your business.

Identify the problems

Some of the SEO experts say that first step in SEO is researching the right keywords, but others disagree. Keywords are always important, as we want to know how to target our audience/clients/customers that are searching the web for a business.

Keyword Research

Keyword research is the process of determining words and phrases as per target audience which is used in search engine websites and answers to questions as per query. A keyword is a combination of often one or two words, or else depends the form of a complete phrase or a question.

Improve Technical SEO

Technical SEO refers to the process involved in creating and optimizing a website so that search engines can easily crawl, index, and extract it. Technical SEO is nothing but a small piece of the whole SEO process.

Technical SEO is the most important step in the complete SEO cycle. Whenever you face any problems with your technical SEO it means your SEO efforts is failed to generate the expected results.

Mobile Friendly Websites

Most of the times you are reading any topic using a mobile device. If you found that the page is not structured or the content is very hard to read, you’ll definitely look elsewhere for the information that searching fort. If your website is not mobile friendly more chances you can lose your target audience.

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